HERMES SILK MIX POP-UP STORE IN ZURICH


Imagine an universe of artistic possibilities full of silk and music, where you can enjoy musical evenings and even become DJ...  Yes, I am talking about the Hermès Silk Mix Pop Up store that opened in Zurich the 26th October and will last until November 3rd. I was invited to the press presentation and VIP cocktail held on the 25th October at the Nadja Brykina Gallery. It's totally inspired by a record shop where silk square scarfs for men illustrate disc's sleeves and ties dress the tapes. Each disc is associated to a soundtrack's extract of the fashion shows from the last eight years. During the event, I had the pleasure to meet and discuss with Christophe Goineau, men's silk Creative Director. He explained that Hermes Silk Mix is based on his passion for music that he shares with Véronique Nichanian, Artistic Director of men's universe at Hermes. Thierry Planelle - Music Artistic Director at Hermes since fifteen years come along with them on this adventure ! You guys will love to live this unexpected experience and find out the wide selection of silk squares and ties. The address is just above:

Hermes Silk Mix
Nadja Brykina Gallery
Sihlstrasse 91
8001 Zurich

Opening time
Monday to Friday: 17h - 23h
Saturday: 12h - 23h

*Special thanks to all Hermes team for having me and for the warm welcome !

With Christophe Goineau, Hermes men's silk Creative Director.

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